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Privacy & Cookie Policy 

This privacy policy sets out how Willows London Limited uses and protects any information that you give Willows London Limited. 

Willows London Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement. 

We will only collect, keep, use and share Personal Data for legitimate business purposes that we explain here below, or if we are legally required to do so. 

By accessing the website, you consent to our collection and use of your information as described in this Privacy Policy. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 17/05/2018. 

If you have any queries, contact 

If you do not agree to, consent to and accept the terms set forth in this Privacy Policy, you must immediately discontinue use of the service. 

Where we collect information from 

When you give data to us directly: 

  • When you register for an account 

  • contact us directly by telephone, electronically, post or in person 

  • contact us directly on one of our online platforms such as (but not exclusively) Twitter, Facebook, Instagram 

  • sign up to our mailing lists 

 When you give data to us indirectly: 

  • browse one of our websites 

  • open and/or follow links and interact with emails you receive 

  • interact with us or mention us on social media sites 

What we collect 

 We may collect the following information: 

  • name and title 

  • contact information including email address 

  • demographic information such as postcode, preferences and interests 

  • other information relevant to customer surveys and/or offers 

  • technical data 

You may connect through Facebook’s or Google’s API when you register for If you connect through Facebook or Google, we will collect, store and use in accordance with this Privacy Policy any and all information you agreed that Facebook or Google could provide to through its API. 

What we do with the information we gather 

We require this information to understand your needs and provide you with a better service, and for the following reasons: 

  • Identification and authentication, we use your data to verify you when you access your account.  

  • Internal record keeping. 

  • We may use the information to improve our products and services.  

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. 

  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise our websites according to your interests. 

  • Legal compliance, we may use your data where we are legally required to do so.   

Whenever we process your data for one of these purposes, we have determined that one or more of the following lawful bases apply: 

  • Performance of a contract; 

  • Legitimate commercial interest; 

  • Compliance with a legal obligation; or 

  • Consent 


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Nevertheless, transmissions via the internet are never completely secure, which means that Willows London Limited cannot guarantee the safety of your personal information. 

In the event that any information under the control of Willows London Limited is compromised as a result of a breach of security, Willows London Limited will take reasonable steps to investigate the situation and, where appropriate, promptly notify those individuals whose information may have been compromised and take other steps in accordance with any applicable laws and regulations. 

How we use cookies 

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our websites in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with better websites, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the websites. 

Links to other websites 

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.  

Controlling your personal information 

 You may choose to restrict the collection or use of your personal information in the following ways: 

Whenever you are asked to fill in a form on one of our websites, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to peed up our response. 

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. 

You may request details of personal information which we hold about you under the Data Protection Act 2018. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.  
If you would like a copy of the information held on you please write to c/o 13 Regent Street St James, London, SW1Y 4LR. 

You have the right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.  

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect. 

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